Here, we're going to explore 11 killer static ad themes that work well for the level of customer awareness. Whether someone is just starting to learn about a problem they have or they already know and love our product, we've got a strategy for each stage.
Here are some screenshots with comparisons of video vs static ads from a couple of our clients. The point is NOT to compare video vs. static ads, but to show how static ads are under-utilized. (also why we did this analysis)
Account #1
→ Clearly shows static ads driving strong ROAS at 1.65 vs. video ads at 1.37
Account #2
Clearly, it has a stronger ROAS at 2.72 for static ads vs. video ads at 1.92.
Let's dive in and see how to make ads that connect with people, no matter where they are in their journey! 🚀
TLDR;
→ Often underutilized vs. video ads.→ Static ads can deliver strong ROAS→ Each concept linked to a specific awareness stage
Stage of Awareness: Problem Aware
"Seeing is believing," and nothing spells out a product's effectiveness like a good old before-and-after comparison. You want to show a clear transformation
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Stage of Awareness: Problem Aware / Most Aware
Real stories create real connections. When customers share their experiences, they're not just endorsing your product but building its credibility.
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**Swipe file here for inspirations.**
Stage of Awareness: Solution Aware
It's a competitive world, and your product needs to stand out. By comparing your product with others, you can highlight its unique benefits in a way that resonates with your audience.
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Swipe file with 15+ inspo.
Stage of Awareness: Product Aware
Tick-tock, the clock is ticking. Limited-time offers create a sense of urgency that can spur customers into action.
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Stage of Awareness: Problem Aware
What's in it for the customer? This approach shifts the focus from the product to the value it adds to the customer's life.
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Swipe file here.
Stage of Awareness: Problem Aware
In a world where social media reigns supreme, showcasing your engagement can significantly boost your brand’s credibility.
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Stage of Awareness: Unaware
Inform to inspire. Providing valuable insights or information educates your audience and positions your brand as an authority.
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Stage of Awareness: Solution Aware
Clarity is key. Presenting three concise arguments can effectively communicate why your product stands above the rest.
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Stage of Awareness: Solution Aware
Numbers don't lie. Ads based on statistics offer credibility and a persuasive edge.
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Stage of Awareness: Solution Aware
Show, don't tell. Authentic user conversations can significantly boost the credibility of your product.
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Stage of Awareness: Product Aware
Media endorsements can elevate your brand's trust and recognition.
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<aside>💡 🎁 BONUS: Grab these 10 free Canva templates, which can help you utilize some of these themes for FREE!
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By tailoring your ad concepts to match the specific stage of consumer awareness, you can create more targeted, effective, and compelling campaigns. Each stage requires a unique approach, and understanding your audience’s journey is key to success. Happy advertising!
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