Solution
- Full-Funnel Ad Strategy: Expanded across multiple platforms with structured audience segmentation.
- Creative Optimization: Developed and A/B tested high-impact ad creatives aligned with Loosid’s audience.
- Data-Driven Performance: Optimized budgets, consolidated campaign structure, and leveraged a proactive dayparting budget schedule.
Results
- 30.28% revenue growth while reducing marketing spend by 6.96%.
- 5x improvement in Sober Shop Gross ROAS
- Significant ROAS lift:
- Subscription + Sober Shop: 59.4% improvement.
- Dating Platform: 19.4% improvement.
- Overall Gross ROAS: 40.1% improvement.
- Overall Net ROAS: 42.2% improvement.
Client Testimonial
"Node Media’s expertise helped us scale efficiently while improving marketing efficiency. Their multi-channel approach unlocked growth.
Ani and the team are not only incredibly talented and dedicated, but also consistently striving to outperform our KPI's and benchmarks
"
– Loosid Team
