Actions Taken:
- Analyzed historical data, refined targeting approaches, and reallocated budgets towards effective channels.
- Refreshed creative assets (i.e., text and static) for Valentine’s Day on branded & non-branded campaigns.
- Leveraged the power of Dynamic Search Ads and PMAX campaigns on Google.
Results:
On Google, we achieved a 25% reduction in CPA while increasing the ROAS by 40% as a result of our pre-emptive efforts. A similar pattern was replicated on Meta where we scaled our spends by 150%.
Overall, Lehrer’s saw significant growth for paid media in the weeks leading up to Valentine’s Day as a result of our strategic boost in spending and media buying approach.
"The team at Node Media have exceeded our expectations in every way. They are responsive, friendly, and outside-the-box thinkers. Our ROAS has increased significantly since working with Node and we couldn’t be happier. The team is so easy to work with and provides great insight and reporting regularly and helps answer our questions. They come up with creative ways to improve our ads and improve our ad budget to maximize our brand’s potential.
I highly recommend Node Media!"
Kevin R McCarthy
President
