Dena Pokemon : +200% ROAS increase exceeding client goal by 5X

Goals:

• Increase ROAS +20% through User Acquisition & Retargeting

Solution

• Refocused User Acquisition campaign to favor in-app event over other traffic and volume
• Altered Retargeting campaign to drive higher traffic
• Introduced new TikTok and Snapchat channels, where the audience has stronger reactions and engagement
• Moved Google campaign optimization from MAI to IAA (in-app action) toward purchase