Goals
- Double annual revenue over 12 months with faster inventory turnover
- Make Google Shopping profitable and increase visibility for core search terms
- Provide reporting to enable business forecasting and customer analysis
Our Solutions
- Defined user journeys and improved attribution to allow focus on incremental, new-to-brand customers.
- Defined and discovered new audiences, incorporated day parting, flexible budget strategies and bidding.
- Built product feed with optimization attributes enabling granular control, to enhance Google Shopping + Facebook DPA.
- Built merchandising strategy designed to promote high inventory products and clear aged inventory.
- Built cohort reporting to objectively assess historical performance as data matures.
- Built forecasting models designed to support decision making and allow the brand to invest with confidence.
Success!
Glitzy Girlz Boutique doubled revenue year-oiver-year, with continued upward trends. We were able to rapidly scale campaigns on Facebook and Google Shopping, while also improving ROAS on both channels.
Working with Node Media, Glitzy Girlz significantly scaled their revenue growth rate and audience reach while also improving profit margins.
