Summary
Soundboks makes the world’s loudest portable bluetooth speakers.
“The Node team helped accelerate US creative strategy and improve budget allocation.”
Alexis Trevino, General Manager, Soundboks US
About Soundboks
Founded in Denmark, Soundboks brings premium audio into the 21st century with app controlled sound, interconnectivity, and swappable batteries. Their goal: supercharge their entrance into the US market while maintaining profitable unit economics.
Actions Taken
- Reduced inefficient spend across ad-channels with the focus on incrementally and marginal rate of returns.
- Restructured the campaigns and testing methodology.
- Improved creative performance for existing assets with video refinements and edits.
- Introduced UGC creative best practices to the internal team and identified key purchase motivators, trends, and demographics for the US consumers.
