Case Study

Vola : 75% Drop in Cost-per-subscription

Vola is a personal finance app offering services like instant cash advances, debt repayment, and credit building. Vola helps customers manage their money with analytics and smart graphs.

Improvement in Click-to-Install

48%

Drop in CPA

75%

Unblocked Ad Platforms:

Meta and Google

Summary

Vola contacted Node Media after getting blocked on Meta and Google and struggled to maintain a consistent flow of high-performance creatives.

Actions Taken:

Branched out to TikTok to diversify ad platforms
Launched tCPA campaigns to maintain profitable margins
Set-up pipeline of top-performing ad creatives

Results

Node Media was able to unblock Meta and Google with our agency connections and diversified Vola’s paid traffic steam (i.e., TikTok) to be more resilient. Moreover, we’ve achieved Vola’s target CPA through optimizing ad creatives and using tCPA campaigns.

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Glitzy Girlz : 165% growth in revenue

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